Kim Kardashian Gets Blasted For Calling Black Face Mask Nude

Another day, another Kardashian controversy — this time it’s Kim causing the ruckus with her Skims face masks.

Look, it’s only natural that Kimmie is trying to make a coin during a global pandemic — that’s expected from Kris Jenner’s daughter. However, what folks didn’t expect (or maybe they did) was for Kim to get it totally wrong while trying to service her Black audience. In an effort to make face masks fashionable, the Skims shape wear creator went with a nude line of coverings.

Shop @SKIMS Face Masks in 5 shades of Nudes at https://t.co/Qsy51Sl2Sd. pic.twitter.com/BxyieouxJG

— Kim Kardashian West (@KimKardashian) May 16, 2020

The “nude” seamless face masks come in sand, clay, sienna, cocoa, and … onyx. Yes, onyx as in black — not skin color Black, but black black.

Folks instantly took issue with Kim thinking a pitch black face mask on a Black model was somehow “nude”.

You literally made the black models mask TOTALLY BLACK. You do realize black people aren’t the color black like white people aren’t paper white? The other skin tones are fine but why couldn’t you make a dark brown color?

— Liz (@wednesdaycxfe) May 16, 2020

If it’s a nude aint it supposed to be the color of ya skin….we’re not mf ing pitch black…

— nsfr! beigoma boys⁷ (@whosemans1) May 17, 2020

The nude shade for the Black model is inaccurate, offensive, and culturally out of touch.

— MARCEY LINDSEY (@MARCEYLINDSEY) May 16, 2020

For Black people it’s literally black… The problem with appropriating Black Culture and Blackness is that pretentious acts eventually fades out and elements of your whiteness begin to manifest itself 💀

— Mmathapelo_Thapi_Tleane ♥️🖤💚 (@Thapi_T) May 17, 2020

Black women deserve more than your mediocrity & laziness! Take notes: pic.twitter.com/05SCdaKqa9

— Jerome Trammel (@MrJeromeTrammel) May 17, 2020

What do you think? Honest mistake or completely tone deaf? Also, if you want real nude face masks theres always other options…

10 shades of nude mesh masks with 2 layers of cotton and filter pockets

Shop: https://t.co/RYFvjaNRXy

We also have donated almost 1,000 masks and counting with your help! pic.twitter.com/jfe9J8p7S0

— Shami Oshun (@bluexheeta) May 17, 2020