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Boycott H&M? Retailer Apologizes For “Coolest Monkey In The Jungle” Shirt But Is That Enough?

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H&M has lost its damn mind … and possibly a significant portion of its consumer base.

The global retailer, known for trendy fashions for adults and kids, offered up a sweatshirt with the slogan “Coolest Monkey In The Jungle” and had a young Black boy model it. It doesn’t take a rocket scientist to see why this is problematic. As history has shown, comparing Black people to monkeys was often used as a way to degrade and dehumanize our people. H&M has to know this.

In 2018, how did this ad get by all the checks and balances, HOW SWAY?! Who cleared this? Then, who above him/her gave it another thumbs up? Are there no Black folks on staff? No diversity team? So. Many. Questions. But, just one answer … there is no excuse for any company to have this level of negligence, insensitivity and complete lack of awareness.

And that is why folks are now calling for a boycott of the fashion brand…

So, of course, H&M apologized. Barely…

“We sincerely apologize for offending people with this image of a printed hooded top,” H&M said in a statement. “The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”

Unfortunately, this isn’t the first time H&M has had to apologize for racist behavior. Just two years ago, the company was asking for forgiveness after telling a customer that asked to see more Black models featured in their store, that they make selections that “convey a positive image” for their stores.

So, do you accept their apology? Will you still shop at H&M”? Also, it’s worth asking … where the hell are this kids parents? We hope they didn’t sell their baby out for a check.

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