Will Packer and Oprah Winfrey are once again taking Hollywood by storm.
It was just announced that Packer, the director behind several major grossing films, including this weekend’s record breaking comedy Girls Trip, will be starting a new production company.
Packer’s new venture will be backed by Discovery Communications and Universal Pictures, but its Oprah’s entity OWN that has first refusal.
Under the first-look deal, OWN gets first pick of all scripted and unscripted television shows Packer produces. If they refuse, then Will can pitch to other networks.
“When you look at just the landscape of television content, every morning you wake up, there’s another outlet that has content going out to the same viewers,” said Erik Logan, president of OWN. “When you can strike first-look deals with a talent like Will Packer, what that affords you is the ability to look at what he’s creating before it goes out to the masses.”
Packer will not only produce television series, but he will also tap into advertising campaigns, short form content on a digital platform and ad campaigns for branded clients.
“This gives me the ability to tell a story the way that story should be told,” Will recently said. “I don’t have to look at it as one particular type of content for one particular medium.”