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Bow Wow is shocked that his perceived counterfeit lifestyle is actually news.

Earlier this week, the rapper shared a snapshot of a private jet on Instagram and suggested he was hopping on a flight to NYC to promote his new We TV reality series Growing Up Hip Hop: Atlanta.

The Atlanta native, however, was later spotted on a commercial airline and was called out for lying.

“So this guy lil bow wow is on my flight to NY,” a passenger posted on social media. “But on Instagram he posted a picture of a private jet captioned ‘traveling to NY today’ smh.”

So of course, some brilliant Internet junkie created a challenge called the #BowWowChallenge, which calls for fans to post what looks like something lavish, but in hindsight, is not.

Shad Moss, the rapper’s legal name, got wind of the challenge and responded to it via Instagram live stories. “You don’t live my life. Everybody talking about the plane,” he said. “I didn’t know that was news. That ain’t news. What is there to talk about? I’ve been doing this shit for too long.”

He added, “The second they hate, but it take you a life time to make 500k my n*gga, talk to me.”

A post shared by The Shade Room (@theshaderoom) on

People, however, have taken complete reigns of the challenge; here are some of the funniest challenges yet.

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