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Shea Moisture has become the latest brand forced to ax an ad due to, well, lack of common sense.

The company came under fire on Monday after releasing a spot showing a Black woman with natural hair followed by a group of White women discussing how they hated their own hair. Doesn’t quite make sense? Let us explain.

Folks on social media were perplexed by the ad, mainly because a high percentage of the company’s consumers were not represented. Many critics shared the same sentiment about the company’s attempt to go “mainstream” — it’s not because White women starred in the campaign, rather, the Black women who supported the brand from day one were completely negated.

Following the backlash, the company released a statement on Facebook apologizing for their lack of inclusivity.

“We really f-ed this one up,” the comment read. “Please know that our intention was not — and would never be — to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate.”

The lengthy statement continued, “You guys know that we have always stood for inclusion in beauty and have always fought for our community and given them credit for not just building our business but for shifting the beauty landscape. So, the feedback we are seeing here brings to light a very important point. While this campaign included several different videos showing different ethnicities and hair types to demonstrate the breadth and depth of each individual’s hair journey, we must absolutely ensure moving forward that our community is well-represented in each one so that the women who have led this movement never feel that their hair journey is minimized in any way.”

The comment read, “We are keenly aware of the journey that WOC face – and our work will continue to serve as the inspiration for work like the Perception Institute’s Good Hair Study/Implicit Association Test that suggests that a majority of people, regardless of race and gender, hold some bias towards women of color based on their textured or natural hair. So, you’re right. We are different – and we should know better.” 

The company, meanwhile, describes the start of the company as: “Sofi Tucker began selling shea nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling her shea butter and African black soap all over the countryside.”

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Exclusive: The Bullet Scars That Will Forever Haunt Sheryl Lee Ralph’s Son, Etienne Maurice



Sheryl Lee Ralph shared a graphic photo on Instagram earlier this week of her son, Etienne Maurice, laying in a hospital bed bandaged up from bullet wounds. The purpose of the image was to be yet another voice calling to end gun violence.

On Wednesday, students across the country walked out of class to protest against gun violence, something that hit home for Ralph four years ago. “This mother wants #gunreform now! #guncontrol now,” she wrote.

It was during a night out in West Philadelphia that Ralph’s then 22-year-old child was robbed at gunpoint and shot three times; twice in the leg and one which grazed his forehead.

So as Ralph joined Wednesday’s national conversation about gun laws, HipHollywood talked exclusively with Etienne who shared exactly what went down the night a gun could have taken his life for good.

“I was shot four years ago, November 9 … I was black out drunk. The next thing I know I remember I woke up in the hospital, doctor said I had two bullet holes in my leg and a grazed bullet hole above my eyebrow.”

Maurice, who was robbed for his iPhone and his wallet, went on to tell us that this is something that he is reminded of constantly. “Having been shot is something that I carry with me every day. I still have numbness at the bottom of my leg from the nerve damage.”

And while he will always remember how he felt knowing his life almost ended, Etienne had a hard time fathoming how his famous mother felt. “We had the conversation about it last week and she said she peed on herself,” he told us.

For Maurice, he’s proud to see young children use their voices to make change. “There’s so many angles where we can talk about gun violence and how it’s effecting different communities,” he said. “Gun reform needs to take place now.”

Since that night, he hasn’t picked up a drink and has been now sober for four years. As for the suspects, a father-son duo, they are behind bars for attempted man slaughter.

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