Now this… is what we like to see.
Nike just took a huge step towards inclusion with a new performance hijab specifically for Muslim female athletes.
YASSS NIKE! #WHATBAN ?
A statement from Nike was released on Tuesday saying, “The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport.”
But how did Nike come up with this ingenious invention?
We can thank female Emirati Olympic weightlifting athlete Amna Al Haddad for this one.
The Olympic athlete visited Nike’s global headquarters and complained about how she had to hand-wash her hijab in the sink after each competition.
And well, Nike heard her, as well as other Muslim athletes’ cries for inclusion…and Nike responded.
Global Nike Spokeswoman, Megan Saalfeld, told Al Arabiya English, “The Nike Pro Hijab was designed as a direct result of our athletes telling us they needed this product to perform better, and we hope that it will help athletes around the world do just that.”
Nike will launch its Pro Hijab in Spring 2018.
✨Feels surreal to be featured in a @voguearabia article. ✨ ✨ ✨ ✨ ✨ Feels more surreal to be featured as one of the first #Hijabi athletes to get to try this as Nike launches their first ever Nike Pro Hijab Collection launching officially in Winter 2018. ✨ ✨ ✨ ✨ I cried when they showed it to me. ✨ ✨ ✨ ✨ I cried when I tried it on for the first time. ✨ ✨ ✨ ✨ I still cry looking at this and how far we've come to change the perception of the world about us Arab , covered women as we deal with the struggle of wearing it every day. ✨ ✨ ✨ Anyone telling you otherwise would be lying. ✨ History being made right there. ✨ ✨ ✨Nike caters for all Hijabi athletes worldwide to simply Just Do It, in Hijab. So, so proud and honoured to be the face of this campaign as it kicks off worldwide, breaking barriers and paving the way for young Arab girls to show them what they are capable of , regardless of how they look , Or what they wear. ✨ Massive thanks to @nikecoachtom and @salbroutine for helping me get to where I am today. It all starts with a spark of an idea. Waiting for someone to believe in you. They believed in me. ✨ ✨ Massive thanks to @roynasrallah @hindrasheed @julia_lk @rihamers @abdalah001 the rest of my Nike family. ✨ #Hijab #NikeProHijab # ✨ #Repost @voguearabia with @repostapp ・・・ Breaking: @nike Pro Hijab is happening. Link in bio. عاجل: نايكي تطلق مجموعة للمحجّبات. اعرفوا التفاصيل على vogue.me
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