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It was bound to happen…

Kylie Jenner doesn’t sell just lip kits. The reality TV starlet also has a shop that hocks KJ apparel such as jackets, bathing suits, hoodies and the like. And now that shop will be selling Kylie’s a** … sort of. The newest item on is a T-shirt with a picture of the youngest Jenner sister baring her butt.

The Exclusive Cheeks Tee Available Tomorrow Only at 9am pst

A post shared by Official Kylie Jenner Shop (@thekylieshop) on

Real question here: When is enough, enough? Isn’t body positivity different from body exploitation? Or is this no big deal? Let us know your thoughts.

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