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Under Armour came under fire this week after founder, Kevin Plank, declared his support for President Donald Trump and now we are seeing a shift in the company’s stock.

Several of the company’s sponsored athletes spoke out in opposition to Plank’s remarks, including Misty Copeland, Steph Curry and Dwayne Johnson — but did the celebrity reaction cause a decline in the sports clothing and accessories company’s shares?

Under Armour has been a struggle stock for the past month, but after Plank suggested during an interview with CNBC that The Donald is “a real asset for the country” the shares began to fluctuate.

Following Tuesday’s remarks, shares took a dive, but gradually increased. However, after Copeland’s social media tirade on Thursday, shares took another plunge. As of Friday morning 8:48 PST, the stock appeared to be trending down -1.66%.

The future of UA’s stock is unclear, but if it’s anything like Nordstrom, we might see some drastic changes.

While UA has seen a gradual decline in stock following celebrity disapproval, Nordstrom saw a different movement after a tweet shared by the president himself.

Nordstrom announced last week that they’ve decided to drop the clothing line of Trump’s daughter, Ivanka Trump because of declining sales. “Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now,” the luxury chain said.

Blasting the company for their business decision, Trump tweeted on Wednesday: “My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!”

But the tweet did the unexpected. While the president probably anticipated the company’s stock to dive, it did the opposite. The social media remark led to a slight drop in stock but quickly jumped back up by day’s end, rising 4 percent.


Cocktails & Coins! Inside Aisha Tyler’s Wild Life After Divorce & Departure From ‘The Talk’



Aisha Tyler went through a few MAJOR life changes over the past two years and now, the actress is back on top living life to the fullest.

In 2016, Tyler’s college love and husband of 20 years, Jeff Tietjens, filed for divorce from the actress. As if that weren’t an emotional challenge to overcome, Tyler was then ordered to pay Tietjens $31,250 a month in spousal support for the next four years, plus a lump sum of $500k.

Following the emotional split, Tyler’s career then took a big turn when she walked away from CBS’s The Talk. Just eight months ago, the actress left the show to pursue other passions. “I also have three other series (Criminal Minds, hosting Whose Line Is It Anyway? and voicing a character on Archer),” the actress said during the big announcement. “People always go, ‘How do you do all that?’ And I don’t always have an answer.”

While it might sound like Tyler’s woes and 360 of a life might seem completely damaging, it all turned for the better. “The unknown can be very compelling and can be interesting. Instead of thinking about it as change, think about it as dynamism,” she told HipHollywood during the screening of Dwyane Wade’s, Shot in the Dark. 

She explained, “You can’t stay the same, your life can’t stay the same. Staying the same is staying in place and staying in place is dying slowly. For me, I always reminded myself I’m not always going to feel this way, it’s not always going to be this tuff.”

“You cannot get through this experience on this planet without a little bit of pain and you need to know that and see that it’s temporary,” Aisha said. “My life is so interesting now and it wouldn’t have been without going through the stuff that I’ve been through. It’s been good for me; all this change.”

The actress is not only the star of some major network shows, but she also is about to launch her new cocktail line, Courage and Stone. “It’s been a really really exciting process,” she told us. “It really came out of my love of cocktails, my love of going to great bars and then going home and being like ‘I don’t know how to do all this.'”

Tyler then admitted that she was a whiskey girl at heart and that when she left the Talk “Julie Chen put me in a whiskey of the month club. She she’s doubled my collection in the last couple of months.”

Set to releae late spring early summer 2018.

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