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Beyonce is teaching her daughter Blue Ivy the art of building a brand pretty early. According to reports, Blue Ivy is about to get her name officially trademarked for use on goods and services. Per TMZ:

Bey’s company wants to launch a line of Blue Ivy Carter products … from hair care to clothing, mobile devices to video games, and more. The company already filed legal docs to make it happen and, based on our research, it looks like the application will be approved very soon.

It seems that back in 2012, Beyonce’s company filed a similar application but she was shut down because someone already had a lock on the name, Blue Ivy. Now that they’ve added Carter, it’s full steam ahead.

Sources say Bey even wants to create a Blue Ivy Carter fragrance line. We can’t wait to get a whiff of that!



Lil Wayne Causes Pandemonium In Beverly Hills With Young Money Merch Launch!



Smiles, hugs, fist bumps … oh my! Lil Wayne showed his fans major luv during the debut of his Young Money clothing collection.

Weezy F. Baby teamed up with Neiman Marcus to launch Young Money Merch featuring caps, jackets, t-shirts and more. Hundreds of fans showed up to the fashion retailer’s Beverly Hills store for the exclusive reveal and Wayne made sure to make it worth their while. The rapper not only signed autographs and took pics, but he genuinely connected with each and every person that he encountered. Check out the video below … it’s was great to see Wayne in such a great mood.

And, of course, if you want to grab some Young Money Merch for yourself it’s available exclusively at Neiman Marcus Beverly Hills (and online).

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