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Tidal doesn’t appear to be as dusty in 2017 as it was at launch. Thanks to exclusive content, thank-you festivals with headliners like Beyonce and original programing, Jay Z’s streaming service has amassed 45 million post and prepaid customers. That number is one that made executives at Sprint salivate, so much so they purchased 33 percent of TIDAL on Monday.

With that deal, TIDAL will produce content exclusively for current and new Sprint customers. “Sprint shares our view of revolutionizing the creative industry to allow artists to connect directly with their fans and reach their fullest, shared potential,” said JAY Z in a statement. “Marcelo (Sprint CEO Marcelo Claure) understood our goal right away and together we are excited to bring Sprint’s 45 million customers an unmatched entertainment experience.”

“Jay saw not only a business need, but a cultural one, and put his heart and grit into building TIDAL into a world-class music streaming platform that is unrivaled in quality and content,” Claure added in the same statement. “The passion and dedication that these artist-owners bring to fans will enable Sprint to offer new and existing customers access to exclusive content and entertainment experiences in a way no other service can.”

The deal is said to be worth $200 million dollars. Considering Jay purchased the streaming service for $56 million, that’s one hell of a profit margin.

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EXCLUSIVES

It’s Litty! Migos, Jaden Smith & More Turn Up At ‘Bright’ World Premiere

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Netflix definitely made sure the world premiere for their new flick Bright was lit!

Before the films stars including Will Smith, Joel Edgerton, Edgar Ramierez and Noomi Rapace hit the black carpet, Migos surprised fans with a pop-up performance.

 (L-R)Quavo, Offset and Takeoff perform at the Premiere Of Netflix’s “Bright” at Regency Village Theatre on December 13, 2017 in Westwood, California. (Photo by Kevin Winter/Getty Images)

Smith’s son Jaden also rocked the packed crowd at the Regency Village Theatre in Westwood.

 Jaden Smith performs at the Premiere Of Netflix’s “Bright” at Regency Village Theatre on December 13, 2017 in Westwood, California. (Photo by Kevin Winter/Getty Images)

Artists featured on the soundtrack BRIGHT: THE ALBUM including Portugal The Man, Machine Gun Kelly, Ty Dolla $ign, Kiiara, Slushie, Grey, Dram, and Bebe Rexha also hit up the premiere.

Bebe Rexha and Machine Gun Kelly arrive at the Premiere Of Netflix’s “Bright” at Regency Village Theatre on December 13, 2017 in Westwood, California. (Photo by Frazer Harrison/Getty Images)

Will also snapped some fun flicks with his son Jaden before greeting fans and speaking with reporters including HipHollywood.

He told HipHollywood that he was super excited to reunite with his Suicide Squad director David Ayer for the film, and would “work with him whenever he wants to.

“I love his madness how he creates,” gushes Smith. “How he thinks about scenes, the way he works with actors, it’s some of the best psychological work of any director I’ve ever worked with.”

In the film Smith plays an LAPD cop in a mythical world of orcs, elves and fairies … and Ayer told us, he couldn’t think of anyone better for the role.

“We had such a good time on Suicide Squad together and this role is kind of perfect for him, it’s an edgy movie, buts it’s funny. He’s got the best sense of humor of anybody I know.”

BRIGHT debuts on Netflix December 22. Peep the newest trailer below.

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