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Beyonce is undoubtedly one of the most iconic pop stars currently walking the planet today. In fact, the singer’s level of celebrity is beyond any level of understanding.

We see it every single day, people bowing down before the star or crying when she steps on stage. But while millions of fans praise the mother of one for all her Beyonce-ness, we have to give credit to her brilliant marketing team.

Whether it’s the subliminal messages behind albums such as Lemonade, or the branding of her athletic line Ivy Park, Bey’s team is on point. And today, it’s being proven yet again.

The pop star, or rather her team, has released a line of holiday themed merchandise that goes hand-in-hand with her LP, Lemonade.

Some of the items include $16 wrapping paper with popular images from her “Formation” and “Hold Up” videos, a pair of undies with the words “Boy Bye” plastered across the bum, a tank top with the words “I ain’t sorry” written across it and baseball caps with other famous photos from the singer’s HBO special, Lemonade. 

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But our favorite of all — the $60 “I sleigh all day” sweatsuit!

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It goes without saying, without her marketing team, Beyonce would not be … Beyonce. Oh, and we also probably wouldn’t have new swag to rock this Christmas.

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NEWS

No Joke: Bill Cosby Is Back On Stage Doing Stand-Up

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We are not trying to shame the elderly, but we are super confused why Bill Cosby is back on stage doing stand-up. He is after all 80-years old and going blind, but apparently that’s all apart of his routine.

Cosby did a set on Monday at LaRose Jazz Club in Philly and poked fun at his visual impairment amongst other personal anecdotes. He didn’t touch his pending trial, but many suspect his resurgence into the public eye is all a ploy to revitalize his image.

Just two weeks ago Cosby attended a dinner with friends and let reporters tag along to ask questions and take photos. This time around Cosby announced on his Facebook that he’d be doing a set a couple hours before. He wore a sweatshirt that said “hello friend” and also played the drums alongside the Tony Williams Jazz Quartet.

Folks in the audience are laughing … so maybe it’s working.

#BillCosby has returned to comedy since his trial last summer.

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The disgraced comedian’s retrial on sexual assault charges is set to begin in April, and a new jury selection begins at the end of March. He averted a decision this past June when a jury couldn’t agree on a verdict … ending in a mistrial.

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