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The man whose haphazard use of social media helped destroy his brand may be rethinking his strategy for the release of his new album, DC4. At some point in the past 24 hours, Meek Mill deleted his Instagram page, leaving fans and haters alike shocked.

That action has left folks speculating on potential reasons for the deactivation. Some say it’s because he got dragged after posting a picture holding a purse, while others say it’s because of a caption perceived as a diss directed at Nicki Minaj. No one knows for certain, but shutting down his IG did give detractors fuel for additional dragging, and supporters the opportunity to lobby for a Meek Mill return to the social media platform.

Meek also got into a bit of a back-and-forth over the weekend with his girlfriend’s ex-boyfriend, Safaree Samuels. Safaree prompted the spat after writing on social media, “You ever see a pic of someone you used to deal with and wanna send that ‘WYD Bighead’ text? I hate ya’ll #stuntgang.” Meek responded by posting a Snap of himself with a caption that read, “Hey Bighead,” which led to Safaree tweeting:

It’s these sort of back-and-forth games that have impacted Meek’s brand. He’s had rifts with 50 Cent, Game, Drake, Beanie Sigel and Safaree on social media, so maybe taking a break from one of the platforms is a good thing. As of this morning, the rapper is still active on Twitter and Snapchat.

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