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L’Oreal attempted to appeal to Black consumers by creating a SoftSheen-Carson Optimum Amla Legend No-Mix, No-Lye Relaxer aka … a perm. But now, the beauty line is drowning in some serious legal water because their so called relaxer has made folks bald.

TMZ first broke the story that famous attorney Mark Geragos filed a class action lawsuit claiming that the product, used by dozens of now unhappy Black customers,  is “short on oil and long on danger, causing hair loss, breakage, scalp irritation, blisters and burns.”

According to the suit, women didn’t hesitate to purchase the product because of the celebrity names attached, such as Tracee Ellis Ross, Michelle Obama’s hairstylist and The Real Housewives of Atlanta’s Cynthia Bailey.

HipHollywood read some of the complaints on Amazon, and consumers are livid. “After using the ENTIRE bottle of neutralizer, when I went to detangle after conditioning, my hair started coming out in chunks,” one review read. “Just, chunks of hair coming out. It’s a week later, and my hair is still coming out. And I’m not talking about breakage, I’m talking about the entire strand is coming out from the root (and I have armpit length hair).”

Another user wrote, “My aunt used this product for the first time and she immediately complained of burning so she washed it out without smoothing. Her hair was falling out as she neutralized … she has three quarter size bad spots in the back and crown area of her head! Her long hair is destroyed.”

A woman name Nikki suggested that she’s “never experienced burns like the burns from this product. buy the time I walked up the stairs to the bathroom it was unbearable. I pray my skin returns to normal and they should be sued.”

Well, Nikki got her wish.

L’Oreal has not responded to the suit.

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7 Comments

7 Comments

  1. Pingback: L’Oreal Hit With Class Action Lawsuit For Allegedly Making Women Go Bald

  2. Zenith

    September 15, 2016 at 4:22 AM

    This is tragic— for so many reasons.

  3. Shalishia Lovelace

    November 6, 2016 at 6:50 AM

    Who do we contact if we have the same experience?

    • Chrystal Henry

      December 20, 2016 at 8:53 PM

      I wanna know too…..the samething happened to me

  4. loemp

    December 11, 2016 at 2:09 AM

    researchers know negative data on product evalation is out of official database in loreal.

  5. Vilda Barton

    January 3, 2017 at 4:49 PM

    Who do I get in contact with about the class lawsuit because I use that L’Oreal relaxer and I no longer have any hair on the top of my head because of this product i didn’t want to say anything to anyone i was too ashamed now I am forced to wear. A wig cause my hair bald where only a wig will stay on please take that product off the market thank you

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EXCLUSIVES

Watch: Julia Roberts And Owen Wilson Give Advice To Their 10-Year-Old Selves

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To say Wonder is a must see movie is an understatement! Not only will the film touch you and inspire you to be a better person, it will also entertain you from start to finish.

But don’t take our word for it. HipHollywood sat down with the film’s stars Julia Roberts and Owen Wilson who shared their excitement to bring this heartwarming story to life and how they channeled their real-life parenting skills into the role.

“I think we felt a responsibility to be authentically parents and authentically parents to these two kids, said the 50 year old mother of three. “And I think that’s why you really believe these four people are family and are really having this experience together.”

In the film based on the NY times best seller, Roberts and Wilson play the parents of a teenage daughter (Izabela Vidovic) and 10-year-old boy (Jacob Tremblay) with facial differences entering mainstream elementary school for the first time.

When asked if they had any advice for their ten year old selves, Roberts said: “I have a ten year old son and I tell him to run.”

Meanwhile Wilson says he remembers 5th grade vividly, and enjoyed having his brother Andrew Wilson at the same school to protect him. “It helped so much having an older brother who was already at the school, so that would be the advice I’d give, have a cool older brother.”

Wonder hits theaters November 17, just one day before Wilson’s 49th birthday. 

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