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Tyrese has become an online powerhouse and has created a massive following on social media. Now, sitting at a whopping 4.5 million followers on Instagram, the singer/actor is using his voice on social networking to drive record sales.

People are going out in droves to purchase the LA native’s latest album, Black Rose. But what’s the incentive? A Skype call from the singer himself and knowing that 25% of album proceeds are going towards breast cancer research.

It is worth noting that The Fast and Furious actor has been following through on his promises to call fans who purchased several copies of the LP. Starting at 1:30 p.m PST, the singer will be Skyping live with his fans who purchased more than 10 albums and will also be on Facebook to talk about music and the state of r&b.

So far, it looks like the most copies purchased in one shot has been 20.

Wow Adonis – you went all the way – thank you so much!!! I can’t wait to say thank you on the Skype call later today…… Thank you sooooooo much!!! #BlackRoseMission were gonna get to this to #1 again on the TOP 200!!!! 25% of the overall sales are going to breast cancer research!!!   A photo posted by TYRESE (@tyrese) on

Earlier this week, the singer also thanked a fan who picked up 16 copies.

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