There seems to be good news for Jay Z and Beyonce fans. Word on the street is the power couple is close to releasing their rumored joint album. The bad news? It will only be available on Tidal.
According to DJ Skee, Jay Z is using the project to keep subscribers locked in to the streaming service well past the 30 day free trial. But will it work? Like Jay Z’s exclusive album released through Samsung, the risk of it being leaked and downloaded elsewhere seems highly likely. But that’s just our assumption.
Neither Hov nor Bey have confirmed reports, but this is right up Tidal’s alley. Earlier this month Rihanna released her new song/ video “American Oxygen” exclusively on Tidal while Beyonce released her “Die With You” home video on the site.
Who knows, maybe this move could just be the boost the streaming service needs. In recent weeks the the company has had some growing pains, such as the firing of 25 employees and replacing the CEO. They also recently dropped out of the top 700 Apple store apps, while their competitors Spotify, Pandora and Beats Music remain in the top 50.
Our suggestion to Tidal? Allow consumers the opportunity to download the album. If not they’ll be going out getting the milk for free.