One man can change the world.
That sentence is more than just the title of the emotional ballad on Big Sean’s latest album Dark Sky Paradise, it’s also the driving force behind his new initiative.
With his non-profit organization the Sean Anderson Foundation, the rapper has announced the launch of “One Man / Woman Can Change The World,” a social media campaign putting his fans to task to make a difference through random acts of kindness.
“Inspired by the message behind the Detroit star’s song “One Man Can Change The World” ft. Kanye West and John Legend, which serves as a homage to his late grandmother Mildred V. Leonard, it is Sean’s hope that his fans will look to themselves to not only believe in their dreams but to lead by example, inspire and give back – just like Mrs. Leonard did,” a press release from Sean’s camp explains
Big Sean will select and spotlight random participants who share their good deeds to receive a variety of prizes, some of which will include VIP tickets, backstage meet and greets with Sean while on tour to support his #1 album “Dark Sky Paradise” and more.
To participate in the “One Man / Woman Can Change The World” campaign, simply share your random act of kindness story by posting a photo or video on Instagram, Twitter or Facebook and hashtag #ittakesone.
In the meantime, watch Big Sean perform “One Man Can Change The World” for the first time last night on the Tonight Show with Jimmy Fallon.