Exclusive: Ty Dolla $ign Describes How He Produced Lupe Fiasco’s “Next To It”
Lupe Fiasco has teamed up with Ty Dolla $ign to release his latest single, “Next To It” and the music video for the song dropped today.
The song playfully makes observations about the concept of worth and that one thing may be seen of lesser value when put next to another thing. For the music video, we find Lupe and Ty on a simple white background while a group of people attended a faux auction. In the auction, normal items like lawn chairs and being put up for sale but none of the objects are bid on until a scantily clad woman stands next to them.
HipHollywood sat down with Ty Dolla $ign in April and he described the concept:
“It’s basically Lupes concept, he came up with the concept like, ‘Everything looks better with a b*tch next to it.’ Like whether its like a f*ckin bottle of coke, or a car, or f*ckin whatever. Muthaf*ckin box of q-tips. If you put a b*tch next to it, then like everybody is on it.”
Watch the video below to find out what else Ty had to say about the record.