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Exclusive: Ty Dolla $ign Describes How He Produced Lupe Fiasco’s “Next To It”

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Lupe Fiasco has teamed up with Ty Dolla $ign to release his latest single, “Next To It” and the music video for the song dropped today.

The song playfully makes observations about the concept of worth and that one thing may be seen of lesser value when put next to another thing. For the music video, we find Lupe and Ty on a simple white background while a group of people attended a faux auction. In the auction, normal items like lawn chairs and being put up for sale but none of the objects are bid on until a scantily clad woman stands next to them.

 

HipHollywood sat down with Ty Dolla $ign in April and he described the concept:

“It’s basically Lupes concept, he came up with the concept like, ‘Everything looks better with a b*tch next to it.’ Like whether its like a f*ckin bottle of coke, or a car, or f*ckin whatever. Muthaf*ckin box of q-tips. If you put a b*tch next to it, then like everybody is on it.”

Watch the video below to find out what else Ty had to say about the record.

 

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EXCLUSIVES

Exclusive: Sorry, Folks, Diddy Did NOT Offer H&M Model A Contract

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Last week rumors started circulating that Diddy had offered Liam Mango, the young model featured in the H&M ad a Sean John modeling contract. Unfortunately those reports, as sweet as they sound, aren’t true.

Diddy spoke to reporters backstage before a tapping of his new show The Four  and clarified what really happened.

“I didn’t actually offer a modeling contract to him I told my people to reach out to him so we could use him in the next shoot that we do,” he explained.  “But with that being said, I think that what we’re seeing is just a general insensitivity to how we feel you know. I think that H&M is going to feel the results of that.”

H&M has issued an official apology for featuring Mango on their website in a “Coolest Monkey In The Jungle” hoodie, saying in a statement : “We sincerely apologize for offending people with this image of a printed hooded top. The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”

After photos of the young boy hit the web, folks started speaking out against the retailer calling them racist and insensitive. But one person not feeling that way was Mango’s mother. She posted her thoughts Facebook questioning what all the fuss is about. “I really don’t understand but not coz am choosing not to but because it’s not my way of thinking, sorry.”

She and the boys father Terry Odhiambo have since had a change of heart appearing on ITV on Monday, saying they don’t think that there’s ever an “overreaction when it comes to racism”.

They also said they’ve had to move from their home in Sweden, and haven’t been able to live a normal life since the controversy started.

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