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Jay Z And Mariah Carey Launch Their Own Beverages At Walgreens

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Jay Z and Mariah Carey have taken over their respective genres in the music industry and they now have their eyes set on the beverage industry.

According to Forbes, Jay and Mariah have teamed up with Go N’Syde, a company headed by former Def Jam executive Kevin Liles, to produce their own beverages. The drinks can be found in Duane Reade and Walgreens stores across the United States and are branded to fit the artists image.

Carey’s drink is described as a “pink concoction” named “Butterfly” after her 1997 hit album and is set to target “young to middle-aged women.” Jay’s dink is called 40/40 after his club chain, ’40/40′ and is supposed to have and “Arnold Palmer-esque” flavor.

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The drinks retail at $1.99 a bottle and include an additional augmented reality feature on the packaging that allows people to watch content associated with either Jay or Mariah by pointing their smartphones at the bottle. “I never dreamed that I could have an interactive experience with my fans while drinking my own beverage,” Carey said in a statement. “The whole concept is innovative and refreshing and the drink is beyond.”

The drinks are off to a good start, Forbes says that since their launch at the beginning of May, they have sold about 1,000 bottles a week.

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EXCLUSIVES

Eniko Hart Slays On First Red Carpet Since Giving Birth; Hear What Kevin Hart Had To Say!

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Kevin Hart may be the star in the family, but it’s his wife Eniko Hart who stole the show during the premiere for his flick “Jumani: Welcome To The Jungle”.

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It was Mrs. Hart’s first red carpet since giving birth to the couple’s first child, Kenzo Kash, just three weeks ago. To say it was a snapback is an understatement. The 30-year-old, who worked out during her entire pregnancy, look sexy and svelt in a elegant black number while her superstar hubby hit the carpet in a black suit with white trim.

Although the couple faced some bumps in the road earlier this year with Kev being extorted over a video showing him cheating on his wife, the couple has bounced back. And on Tuesday night’s jungle-themed red carpet Hart told HipHollywood, “My wife is just an amazing woman … I would not be me right now without that woman in my life.”

You can see Kev, alongside Dewayne “The Rock” Johnson, Jack Black and more, when “Jumani: Welcome To The Jungle” hits theaters on December 20th.

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