LeBron James is setting himself up to make a lot of money. The 29-year-old Heat player has struck a deal with Sprite to create his own limited-edition flavor.
“Growing up drinking Sprite, I never imagined I would have my own flavor someday … I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I’m proud of what we created and I’m excited for my fans to try it,” LeBron said in a press release about his new flavor.
The “Sprite 6 Mix” adds a splash of cherry and orange to the original Sprite mix and comes in 19.2-ounce cans and 20-ounce bottles. The packaging includes Lebron’s name, initials and #6 jersey number.
The campaign’s tagline is “LeBron Has Changed The Game. Again.” With limited edition shoes, gum and now his own drink, what will LeBron come up with next?