Beyonce drops a surprise album, sells 828,773 copies in the first three days of its release and breaks an iTunes record … Yet Target still refuses to sell her album.
“At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections,” Target spokesperson Erica Julkowski tells Billboard.
The store, whose motto is “Expect more. Pay Less,” tells the publication that once the physical CD hits store shelves this Friday, they will not be carrying the singer’s new self-titled album.
“While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce’s new self-titled album ‘Beyonce,'” Julkowski revealed.
Target’s competitor on the other hand is thrilled to sell the singer’s incredible work of art. “Walmart is happy to be able to carry her album and support all physical music,” says Walmart spokesperson Sarah McKinney. (Walmart will only carry the non-explicit version of Beyonce.)
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