Pharrell has just released the world’s first 24-hour music video for a song called “Happy,” and the concept is so amazing, we can’t even explain it.
But we’ll try anyway … the video features the music producer and several other unnamed people singing and dancing through Los Angeles. But here’s the cool thing about the production: an overlay clock with a dial controls the video, and as you turn the dial the scenes change. In one of the early morning clips, Pharrell can be seen performing the song in Downtown Los Angeles. And by the end of the night, he’s performing it inside a gymnasium.
Honestly, it’s a bit hard to explain so check it out by clicking this link.