Well, Kanye West is not going to be happy about this. HipHollywood has learned that Solange has been named the art director and a creative consultant at PUMA. Beyonce’s hipster sister announced the news online, writing on Facebook and Instagram:
“After years of art directing my own projects and visuals (music videos, photo shoots, album artwork, web content ect) … I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic @PUMA!!!
It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams.
I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies.”
Solange’s first project for Puma is titled, “Girls of Blaze,” and will be released in February 2014. Congrats, Solange.
As for the Kanye reference, the rapper has been blasting executives at Nike for not giving him a creative position with the company after he designed an über successful shoe for them. Just last night in Brooklyn, the rapper slammed Nike CEO Mark Parker. “Mark Parker even talked sh–, talking about, ‘We don’t even know why people like the Yeezys,'” Ye told the crowd. “They like ’em like they like the Jordans, because I was in fourth grade getting kicked out for drawing Jordans.”