Jay-Z’s marketing plan for the Magna Carta Holy Grail album is nothing short of genius. The rapper is currently performing “Picasso Baby,” a song off the album, inside New York’s Pace Museum as part of an live art exhibit. Yes, you read that right. Jay is inside the museum right now rapping the song and when all is said and done, will have performed it for six hours straight.
The entire event is being recorded for a music video.
Fans have been posting videos and pictures on Instagram of the art installation. Jay can be seen rapping on a riser by himself, as well as dancing and rapping along with fans walking through the exhibit. And yes, that is Wale in one of the videos below.
Eat your heart out, Kanye !
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