Jay-Z’s Magna Carta Holy Grail will be certified platinum before the week is over, this according to the Record Industry Association of America. The RIAA says that they’re tweaking the way they do things just in time for the release of Jay’s album.
Previously, the RIAA only certified albums after 30 days of release, to allow for “potential returns of physical product.” This also included digital sales, but since “there are very few digital returns,” the RIAA will now count digital sales immediately.
Samsung has already purchased one million copies of Jay-Z’s Magna Carta Holy Grail, which will be available their smartphone users on July 4.
By now, many of us in the music business, as well as Jay-Z fans, know that Samsung has purchased one million “Magna Carta Holy Grail” digital albums to be given away to the phone maker’s customers. It is a novel and creative marketing move and it has rightly stimulated a healthy conversation about the sale’s meaning and implications for the modern music business.
For us, the move prompted a re-examination of our historic Gold & Platinum (G&P) Program award rules. As we dug through the records of audits, re-reviewed rules and consulted with our auditing firm of more than thirty years, Gelfand, Rennert & Feldman, we discovered one rule disparity that no longer makes sense.
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