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Behind The Scenes: Shaq & Tyga Shoot “Shaqnosis”

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If you haven’t already heard, former NBA superstar Shaquille O’Neal has just re-released his infamous Shaqnosis sneaker.

The Reebok shoe was originally released in 1995 while O’Neal played for the Orlando Magic, and now he and Reebok are bringing the sneaker back exclusively at Footlocker.

HipHollywood caught up with O’Neal, now retired, on set for a special commercial for the Shaqnosis sneaker, where he also enlisted the help of rap star and fellow Reebok spokesman Tyga.

“When I released the shoe in 95/96 I was really out there”, said Shaq, now 40.  “I’m just glad the sneaker heads respect that, they like the way it looks, they way it feels and they’re bringing it back.”

In the new commercial, Shaq and Tyga are both enjoying themselves at a posh Hollywood party, when Tyga notices Shaq in his Shaqnosis sneakers and has to be lifted up to ask the giant where he can find them.

“I love his music and he did me a solid for one of my son’s birthdays”, revealed Shaq on why he wanted to work with Tyga. “So when Reebok asked me to do a commercial with Tyga I was like sure. He’s a friend of mine, he’s smart, and the young kids are also wearing his stuff at Reebok also.”

The Shaqnosis is available now in Footlocker stores and on Footlocker.com. Can you dig it?

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EXCLUSIVES

5 Reasons You Need To Know Daveed Diggs

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If you don’t know the name Daveed Diggs you will now! The Oakland native is definitely one to watch in Hollywood. Here are five reasons why.

1. He has already taken Broadway by storm.

In 2016 Diggs nabbed a Tony and a Grammy award for his role as Marquis de Lafayette/ Thomas Jefferson in “Hamilton.” Believe it or not Diggs didn’t even audition for the role. While substitute teaching in Marin County, CA he met Hamilton’s eventual star and creator Lin Manuel-Miranda and director, Thomas Kail who invited him to join their free-style rap group and later helped them craft the fast-rapping revolutionary. 

2. He’s funny. 

Diggs is proving he’s also got some amazing comedy chops with two memorable recurring sitcom roles: one as Perry, the crush du jour for Kimmy (Ellie Kemper) on Netflix’s Unbreakable Kimmy Schmidt, and the other on ABC’s black-ish as Johan, the free-spirited brother of Rainbow (Tracee Ellis Ross). In fact, Black-ish creator Kenya Barris wrote the role for Diggs after being “blown away” by his performance on stage.

3. His first feature film Wonder is in theaters now.

In the film based on the New York Times best-selling novel of the same name, Diggs plays Mr. Browne the fifth grade teacher at the school where lead Jacob Tremblay attends. Diggs landed the role after wrapping his run in “Hamilton” and told HH it was like a crash course in film acting alongside Julia Roberts and Owen Wilson.

4. He’s a rapper. 

His experimental noise rap group Clipping has garnered a major cult following on Youtube. Their LP CLPPNG was an Album Of The Week back in 2014. And in 2016 the trio performed on The Late Late Show with James Corden to promote the release of their six-track EP Wriggle. 

5. He is executive producer of ABC’s The Mayor.  

The show about a struggling young rapper (Brandon Micheal Hall) who runs for local office (and wins) to boost his popularity, debuted this Fall and already is garnering wave reviews. Not surprisingly Diggs and his Clipping bandmates William Hutson and Jonathan Snipes, also produce all the music for the show.

 

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