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Mountain Dew Yanks Tyler The Creator Ads

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It looks like Tyler the Creator is the latest rapper to have a corporation cut ties with them.

The Odd Future Wolf Gang Kill Them All leader was commissioned by Mountain Dew to create and direct a series of commercials, but no sooner did commercial number three hit the Internet, did Mountain Dew decide to pull the plug.

The controversial ad features a battered White woman on crutches being urged to identify a suspect out of a lineup of Black men. During the procedure, the woman is taunted by a goat that is also part of the lineup. “Ya better not snitch on a playa”,  and,  “snitches get stitches”, the talking goat warns.

PepsiCo, which owns Mountain Dew, released a statement explaining that they decided to pull the plug because of the racist and violent nature of the ad.

“We understand how this video could be perceived by some as offensive, and we apologize to those who were offended,” the rep said. “We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well.”

Tyler has yet to respond  and/or issue an apology for the ad, but we have to say that the concept of a goat getting a “DEW.U.I” is kind of clever. Check out commercials one and two below and decide: Was PepsiCo being too harsh?

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  1. scallywag

    May 2, 2013 at 7:27 AM

    What’s probably most interesting about the three part series commercials is that they are were all made by a black man, who some would have thought would have gone out of his way to distance himself from some nasty stereotypes that exist in the community. Yet interestingly Tyler chose to play into them because perhaps in some way as politically incorrect it is to reference a certain segment of the population in disparaging terms, such stereotypes and dispositions actually exist (just read the tabloids) even if many of us ‘white’ folks are shocked to find out that they do. Or rather feel suddenly embarrassed and overwhelmed that such countenances could be embraced by a segment of society that we should all be feeling slighted for. Yes we ‘white’ folk are mad guilty right?

    http://scallywagandvagabond.com/2013/05/mountain-dew-finally-pulls-out-racist-and-misogynistic-ad-but-is-it-really/

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MUSIC

Reports: Chante Moore Accused Of Financing New Album With Stolen Money

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Looks like Chante Moore has got some explaining to do!

The “Chante’s Got A Man” singer is being looped in a messy fraud and racketeering case that essentially led to two men claiming they were defrauded out of $3.6 million.

According to reports, the former “R&B Divas: LA” star knowingly accepted money that was fraudulently obtained by a criminal enterprise and using it to produce her latest album and artificially inflate her sales.

The two men are have filed a lawsuit and claim the defendants used some of their money to buy Moore plane tickets for her musical tour, lavish her with gifts, fund the production of and marketing campaign for her seventh album, “The Rise of the Phoenix,” and even to “pay off her significant personal debt.”

They also claim their money was used to open a hair bar in Georgia, and buy a house.

The plaintiffs say Moore knew the money was obtained illegally and the investments made into her career “were designed in whole or in part to conceal or disguise the nature, the location, the source, the ownership, and the control of the proceeds” of the alleged illegal activity.

It gets even messier though. The two men also claim the money was used to “artificially enhance” her album sales through iTunes purchases. Since they believe their money was used to “directly used to finance the launching of Moore’s latest resurgence effort with her new album, including all advertising and marketing efforts put forth therewith,” they believe they are entitled to any profits from the record.

If you’re wondering what Moore has to say about the situation, she is denying the allegations and wants the case thrown out.

Back in July we caught up with Moore who gushed about her new album and not feeling pressure to stay relevant in the changing music climate.

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