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Mountain Dew Yanks Tyler The Creator Ads

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It looks like Tyler the Creator is the latest rapper to have a corporation cut ties with them.

The Odd Future Wolf Gang Kill Them All leader was commissioned by Mountain Dew to create and direct a series of commercials, but no sooner did commercial number three hit the Internet, did Mountain Dew decide to pull the plug.

The controversial ad features a battered White woman on crutches being urged to identify a suspect out of a lineup of Black men. During the procedure, the woman is taunted by a goat that is also part of the lineup. “Ya better not snitch on a playa”,  and,  “snitches get stitches”, the talking goat warns.

PepsiCo, which owns Mountain Dew, released a statement explaining that they decided to pull the plug because of the racist and violent nature of the ad.

“We understand how this video could be perceived by some as offensive, and we apologize to those who were offended,” the rep said. “We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well.”

Tyler has yet to respond  and/or issue an apology for the ad, but we have to say that the concept of a goat getting a “DEW.U.I” is kind of clever. Check out commercials one and two below and decide: Was PepsiCo being too harsh?

1 Comment

  1. scallywag

    May 2, 2013 at 7:27 AM

    What’s probably most interesting about the three part series commercials is that they are were all made by a black man, who some would have thought would have gone out of his way to distance himself from some nasty stereotypes that exist in the community. Yet interestingly Tyler chose to play into them because perhaps in some way as politically incorrect it is to reference a certain segment of the population in disparaging terms, such stereotypes and dispositions actually exist (just read the tabloids) even if many of us ‘white’ folks are shocked to find out that they do. Or rather feel suddenly embarrassed and overwhelmed that such countenances could be embraced by a segment of society that we should all be feeling slighted for. Yes we ‘white’ folk are mad guilty right?

    http://scallywagandvagabond.com/2013/05/mountain-dew-finally-pulls-out-racist-and-misogynistic-ad-but-is-it-really/

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