FASHION

B.o.B Planning To Drop A Jewelry Line

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HipHollywood has learned that rapper Atlanta rapper B.o.B is getting his Jacob the Jeweler on and planning to release his very own jewelry line. The brand shares its name with the star’s upcoming album, Underground Luxury.

“I like the name so much, and I just naturally fell into making jewelry… for people who like the type of fashion that I like,” Bobby Ray explained during a radio interview with DJ Toro at 92.3 NOW FM in NYC. “We can even custom make some stuff for the right client!”

In addition to slinging jewelry, B.o.B has also just dropped two new songs: “Headband” and “Through My Head.” Head over to 92.3 NOW for more info on the tracks.

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