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Protest Forms In Front Of Reebok Store, Chants “Drop Rick Ross”

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He may have tweeted a half-hearted apology this morning, but we bet Rick Ross really regrets his insensitive rap lyrics now.

Last March, Ross signed an endorsement deal with Reebok, now just barely a year later a petition has been signed asking the mega-retailer to drop the rapper.

More than 100 members from women’s groups, UltraViolet and NOW NYC, crashed Reebok’s flagship store in New York City and delivered 72,000 signatures asking the sneaker giant to “Drop Rick Ross!”

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“It’s time for Reebok to stop using their brand as a platform to promote rape and the idea that rape is not just okay, but cool. Contrary to Ross’ claims, there was no misinterpretation here: Slipping a woman a drug and ‘enjoying that’ is rape, plain and simple.” said Nita Chaudhary, co-founder of UltraViolet. “It’s time for Reebok to answer the 72,000 customers who want them to stop promoting violence against women and fire Rick Ross.”

In case you missed it, Ricky Rozay raps “Put Molly all in her champagne, she ain’t even know it, I took her home and I enjoyed that. She ain’t even know it” in the song “U.N.E.N.O.”.

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HipHollywood reached out to Reebok and they told us they have “no comment” at this time. UltraViolet says they will “announce further escalation of the campaign Monday if the company continues to use their brand to promote rape.”

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EXCLUSIVES

Lil Wayne Causes Pandemonium In Beverly Hills With Young Money Merch Launch!

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Smiles, hugs, fist bumps … oh my! Lil Wayne showed his fans major luv during the debut of his Young Money clothing collection.

Weezy F. Baby teamed up with Neiman Marcus to launch Young Money Merch featuring caps, jackets, t-shirts and more. Hundreds of fans showed up to the fashion retailer’s Beverly Hills store for the exclusive reveal and Wayne made sure to make it worth their while. The rapper not only signed autographs and took pics, but he genuinely connected with each and every person that he encountered. Check out the video below … it’s was great to see Wayne in such a great mood.

And, of course, if you want to grab some Young Money Merch for yourself it’s available exclusively at Neiman Marcus Beverly Hills (and online).

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