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Beyonce Does H&M

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Beyoncé just found a new reason to make “b–tches bow down.”

The Queen Bey has just signed an advertising deal with Swedish retail giant H&M that will further solidify her reign.  As part of her campaign, Beyoncé is set to appear in television commercials, print ads and billboards for H&M this summer.  What’s more is that she also had a hand in designing looks in the collection!

Ann-Sofie Johansson, head of design at H&M, said that the summer collection is “full of [Beyoncé’s] personal style.  Collection pieces will include what Johansson described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt.

Beyoncé has already shot the commercial in Nassau, Bahamas.  Of the commercial, which features her new track “Standing on the Sun,” Beyoncé had this to say:

“It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.” 

The print and outdoor ads read, “Beyoncé as Mrs. Carter in H&M,” referencing the title of her upcoming world tour.  The summer collection will be available in H&M stores everywhere and online in May 2013.

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1 Comment

1 Comment

  1. udunnonan

    March 21, 2013 at 12:14 PM

    A master at cross-promotion!

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MUSIC

Meet The Flockas! Waka And Tammy Get Their Own Show

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Waka Flocka Flame and his boo thang Tammy Rivera have graduated from Love & Hip Hop Atlanta and have landed their own reality show.

Titled, “Meet The Flockas”, the Mona Scott-Young produced project will focus on the rapper, his wife and her daughter Charlie.Waka had this to say about the show when Bossip asked:

“It’s not a scripted show. This isn’t something from the network. We control all this. It’s about time that the people see some real reality s**t. Thank God for Mona Scott Young. She definitely deserves some credit. Even to get the opportunity to get on the platform. But it’s up to you how to you to be represented to the world.”

(Shaaaaade to LHHATL) Looks like the Flockas are excited to show the world their “real” love. Will you be watching?

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