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Beyonce Does H&M

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Beyoncé just found a new reason to make “b–tches bow down.”

The Queen Bey has just signed an advertising deal with Swedish retail giant H&M that will further solidify her reign.  As part of her campaign, Beyoncé is set to appear in television commercials, print ads and billboards for H&M this summer.  What’s more is that she also had a hand in designing looks in the collection!

Ann-Sofie Johansson, head of design at H&M, said that the summer collection is “full of [Beyoncé’s] personal style.  Collection pieces will include what Johansson described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt.

Beyoncé has already shot the commercial in Nassau, Bahamas.  Of the commercial, which features her new track “Standing on the Sun,” Beyoncé had this to say:

“It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.” 

The print and outdoor ads read, “Beyoncé as Mrs. Carter in H&M,” referencing the title of her upcoming world tour.  The summer collection will be available in H&M stores everywhere and online in May 2013.

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1 Comment

  1. udunnonan

    March 21, 2013 at 12:14 PM

    A master at cross-promotion!

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EXCLUSIVES

It’s Litty! Migos, Jaden Smith & More Turn Up At ‘Bright’ World Premiere

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Netflix definitely made sure the world premiere for their new flick Bright was lit!

Before the films stars including Will Smith, Joel Edgerton, Edgar Ramierez and Noomi Rapace hit the black carpet, Migos surprised fans with a pop-up performance.

 (L-R)Quavo, Offset and Takeoff perform at the Premiere Of Netflix’s “Bright” at Regency Village Theatre on December 13, 2017 in Westwood, California. (Photo by Kevin Winter/Getty Images)

Smith’s son Jaden also rocked the packed crowd at the Regency Village Theatre in Westwood.

 Jaden Smith performs at the Premiere Of Netflix’s “Bright” at Regency Village Theatre on December 13, 2017 in Westwood, California. (Photo by Kevin Winter/Getty Images)

Artists featured on the soundtrack BRIGHT: THE ALBUM including Portugal The Man, Machine Gun Kelly, Ty Dolla $ign, Kiiara, Slushie, Grey, Dram, and Bebe Rexha also hit up the premiere.

Bebe Rexha and Machine Gun Kelly arrive at the Premiere Of Netflix’s “Bright” at Regency Village Theatre on December 13, 2017 in Westwood, California. (Photo by Frazer Harrison/Getty Images)

Will also snapped some fun flicks with his son Jaden before greeting fans and speaking with reporters including HipHollywood.

He told HipHollywood that he was super excited to reunite with his Suicide Squad director David Ayer for the film, and would “work with him whenever he wants to.

“I love his madness how he creates,” gushes Smith. “How he thinks about scenes, the way he works with actors, it’s some of the best psychological work of any director I’ve ever worked with.”

In the film Smith plays an LAPD cop in a mythical world of orcs, elves and fairies … and Ayer told us, he couldn’t think of anyone better for the role.

“We had such a good time on Suicide Squad together and this role is kind of perfect for him, it’s an edgy movie, buts it’s funny. He’s got the best sense of humor of anybody I know.”

BRIGHT debuts on Netflix December 22. Peep the newest trailer below.

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